!!> Read ➹ Switch: How to Change Things When Change Is Hard ➼ Author Chip Heath – Buyprobolan50.co.uk

  • Paperback
  • 305 pages
  • Switch: How to Change Things When Change Is Hard
  • Chip Heath
  • English
  • 15 December 2017
  • 9781847940322

10 thoughts on “Switch: How to Change Things When Change Is Hard

  1. says:

    I ll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go In the meantime, though, my brain just won t stop incorporating elements from it into how I m thinking about current events in my life.I was already inclined to believe the validity of the structure that the Heaths outline because I ve practiced some of it already without using the same words most especially Shaping the Path, as I give a lot of thought to the environment of my preschool classroom an example want your students to stop running from one end of the room to the other Rearrange the furniture so they can t run in a straight line The environment absolutely makes a difference in behavior.Parsing the elements involved in a successful campaign for change makes me feel equipped to do that in other contexts So while this book is a great tool to use to work towards your goals, I think it remains important to choose your goals carefully as you enact some of the Heaths advice they actually unintentionally provide a really great example in talking about BP BP made it a goal in the early 90 s to have no dry holes when they drilled, in effect attempting to reduce their non productive drilling efforts to zero But o...

  2. says:

    I really quite enjoyed this book It was one of those books that had me talking to people about it before I finish reading it In fact, if any of my M Teach friends are reading this you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to motivate students.I ve read another of their books Made to Stick Why Some Ideas Survive and Others Die which was also particularly good and based on an idea in Gladwell s book The Tipping Point I thought when I read that book that it also had many things to tell people who want to teach Essentially, they get all of the recent research in psychology and behavioural economics and give interesting case studies that illuminate the importance of these studies They also fit them into fairly easy to understand structures and metaphors and I think this forms the most interesting part of their work They base much of this book around a metaphor from a book called The Happiness Hypothesis Finding Modern Truth in ...

  3. says:

    Recommended to Anyone who desires the capability to spark massive, lasting and effective CHANGE , from individual and family up to organizational and even nation wide levelsI know, it s cool DAbout the book It s definitely among the most perfect books I ve ever consumed Author s have structured it in the following format Three main parts each one being a critical element of change Each part then is consisted of submodules i.e different ways of reaching the corresponding element and each submodule is backed up with numerous real world stories on how the element being discussed is put into practice and how it s lead into a snowball of change Aw, and this book has also some exercise to put your takeaways into test DA remarkable fact about the book which is vivid in the real stories provided throughout the book is the consistency and integrity of the framework of change they re teaching In each story, they provide you can see all the three elements perfectly at work So what are these lovely elements The content Authors have identified three major elements required in any environment to initiate and support a lasting and effecti...

  4. says:

    I understand the perspective of the haters this book is broad and over simplifies a really complex topic I understand, haters, but I don t agree I love the Heaths writing precisely because they keep things simple Their premise that inspiring change requires you to speak to both the brain s logical, rational side as well as its emotional side isn t headline news, but they present it using a simple metaphor Rider, Elephant, and Path that makes it easy to grasp and important easy to remember I particularly liked the breadth of case studies cited, from principals facing impossible odds to attempted procurement reforms to preventing the spread of AIDS in Tanzania The clinic sections at the end of each section are also great tools to provoke engagement with the reader.I found it funny how many themes from other books I ve read make guest appearances here For instance, the emphasis on the powerful psychology ...

  5. says:

    This is a book that s best read after you have read 1 3ish good self help books say, Baumeister s Willpower , Duhigg s The Power Of Habit and Keller s The One Thing for example , and yet feel you need something like cherry on top.This book teaches one how make a change through the image of a rider, directing an elephant, on a path from A to B The rider is the rational sometimes procrastinating and over researching mind, the elephant the emotional sometimes out of control mind, and the path is shaping the situation badly done may freak the two previous parts and make things complicated The points are gathered on one simple page at the end but you really benefit from making notes since it doesn t got much in depth When I made notes I did gather than what that page says, but happily also noticed that you don t have to write much unlike in some other cases There ...

  6. says:

    Another must read from the Heath Brothers This is another invaluable book packed with extremely useful information True to the theme of their earlier book, they help make all the concepts stick by hammering them in over and over Direct the Rider, Motivate the Elephant, and Shape the Path.For any change to occur, you must have a good reason, a good motivation, and a good environment The rider is the rational side of you, the elephant, your emotional side, and the path, your environment.To direct the rider means to have compelling reasons to do something In doing so, you can do three things 1 Find the bright spot 2 script the critical moves and 3 point to the destination Finding the bright spot requires to you to shift through your past experience and find instances in which something was working for you be it feeling not depressed, going a full day not drinking, or having fun learning and analyze them so that you can do of them Scripting the critical moves means you have to give detailed instructions, because when you tell someone in abstract terms such as, be healthy, eat less, they can mean so many things that people don t know what to do Telling them, buy 1% milk, is specific enough that they can follow the instruction easily.Finally, pointing to the destination means you have to show people where you re going and why it s worth going there To mo...

  7. says:

    This is an excellent book on how to enact change and the mechanics behind that I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment I was able to get a good understanding of the interplay and motivation of the two competing brain types which Chip coined the Rider Rational and the Elephant Emotional He then breaks it down to these sections.Direct the Rider Follow the bright spots Script the Critical Moves Point to a desired destinationMotivate the Elephant Shrinking the Change Growing your People Shape the Path Tweak the Environment Build Habits Rally the Herd A concept that I found intriguing is the Fundamental Attribution Error Its a tendency that people society have to squarely blame peoples behavior than to look at the situation they are in Which is the easy way out What I really enjoyed about this book, is how clearly and straight for...

  8. says:

    This is an excellent and timely, considering all the New Year resolutions book If you want to save time, you can just read the first and last chapters, as those in the middle are just examples case studies to illustrate their points Here is the cliff note version The Three Surprising Truths about Change and What You Can Do about Them Direct the Rider our analytical side What looks like resistance is often a lack of clarity Provide crystal clear direction instead of telling people to eat healthy , give them clear directions like buy 1% milk instead of whole milk Don t think big picture, think in terms of specific behaviors Change is easier when you know where you re going and why it s worth it Motivate the Elephant our emotional side What looks like laziness is often exhaustion Will power is exhaustible so it s critical to engage people s emotional side in addition to their analytical side For exam...

  9. says:

    EMOTIONAL SELF ELEPHANT It wants things now, easy, It is usually the emotional self that usually causes us to fail, because it usually doesn t want to make the short term sacrifices for long term payoffs It can also have enormous strengths like love compassion and sympathy RATIONAL SELF RIDER It analyzes and decides what to do The rider is to direct the elephant where to go If the rider can t get the elephant to go where it wants You overeat, or sleep in the elephant went against the rider The problem with the rider, is it can over think things, spin her wheels and not make a decision of where to go The trick to making changes, is to appeal to both, the emotional side and the rational side A reluctant elephant or wheel spinning rider will get you nowhere.DIRECT THE RIDERConcentrate on what works, or the bright spots Concentrate on what you did differently that made it successful The idea isn t to just think about the good things in your life or others, but to really analyze why they work so that you can reproduce it.Script the critical moves Make it easy to make the right decision Too many choices, or confusion will send us back to our usual habits Bring a noble goal within reach of everyday life and make the decision clear without exceptions that leaves no ambiguity When you want someone to behave in a new way, explain that new way clearly, don t assume the new moves are obvious.Point to a desired destination Make...

  10. says:

    Let me sum this book up To change behavior, you must do three things One, you must change the person s behavior Two and three, you must change the person s hearts and minds The authors use the analogy of an Elephant and his Rider The Rider is your logical brain The Elephant is your heart To get the elephant to move, you must engage both the Rider and the Elephant So, to put it another way, to change behavior, you must Direct the Rider provide clear direction , Motivate the Elephant engage people s emotions , and Shape the Path create the best environment.Here are some ideas from the book Keep the Rider one s mind busy analyzing why things work well Ask what small changes can be made to make things work better The hardest part of change is in the details What looks like resistance is often a lack of clarity Set what Built to Last authors call a BHAG, a Big Hairy Audacious Goal, a goal that hits you in the gut and motivates you, a destination postcard, pictures of a future that hard work can make possible When it is time to change behavior, our first instinct is to teach them something Instead, we need to appeal to the heart If you need quick action, negative emotions might help, but most of the time, it s not a stone in the shoe situation and we need to encourage play, open minds, creati...

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Switch: How to Change Things When Change Is HardWe All Know That Change Is Hard It S Unsettling, It S Time Consuming, And All Too Often We Give Up At The First Sign Of A Setback.But Why Do We Insist On Seeing The Obstacles Rather Than The Goal This Is The Question That Bestselling Authors Chip And Dan Heath Tackle In Their Compelling And Insightful New Book They Argue That We Need Only Understand How Our Minds Function In Order To Unlock Shortcuts To Switches In Behaviour Illustrating Their Ideas With Scientific Studies And Remarkable Real Life Turnarounds From The Secrets Of Successful Marriage Counselling To The Pile Of Gloves That Transformed One Company S Finances The Brothers Heath Prove That Deceptively Simple Methods Can Yield Truly Extraordinary Results.

About the Author: Chip Heath

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.He received his B.S degree in Industrial Engineering from Texas AM University and his Ph.D in Psychology from Stanford.He co wrote a book titled